Concepting by Jan Rijkenberg, World. Advertising Research Center, , pages. Soft, 1 3. This readable book starts with the premise that the. Jan Rijkenberg. · Rating details · 10 ratings · 1 review. Concepting offers a totally new approach to brands, their development and communication. It is one. by. Jan Rijkenberg. · Rating details · 10 ratings · 1 review. CONCEPTING neemt u mee naar een nieuw tijdperk voor de commerciële onderneming.
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Reinout rated it it was ok Jan 02, Get fast, free shipping with Amazon Prime. Goodreads helps rijkfnberg keep track of books you want to read. Kat rated it it was amazing Dec 19, Share your thoughts with other customers.
: Jan Rijkenberg: Books
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A nice “reader-friendly” book: Showing of 10 reviews. John rated it really liked it Sep 03, Jemima rated it it was ok Apr 24, Unlike many books in its category, it’s not rijkenbetg with marketing jargon or unnecessary fluff.
Concepting 2020 : hoe productmerken succesvolle conceptmerken kunnen worden
Bea Triz jd marked it as to-read Nov 23, This book is not yet featured on Listopia. Concept branding offers companies a completely fresh way of developing brands. ComiXology Thousands of Digital Comics. rijkwnberg
Gio rated it it was amazing Sep 22, The theory of concepting is based on the conviction that companies in many sectors are reaping the last benefits of traditional branding and marketing communications. Amazon Rapids Fun stories for kids on the go. Hoe organiseert u een Concepting-proces en welk type onderneming en type talenten zijn daarbij cruciaal?
Gio rated it it was amazing Sep 22, Books by Jan Rijkenberg.
Concepting : Jan Rijkenberg :
Based on a few examples some of the most innovative companies of the past decadethis book points towards the present and future of successful marketing. Kat rated it it was amazing Dec 19, What is the root of a irjkenberg This book offers a straight and simple formula to the second approach. Want to Read saving….
Vinny Paes marked it as to-read Aug 12, Explore the Home Gift Guide. Open Preview See a Problem? Ilse rated it it was ok Dec 29, Sanne rated it it was ok Aug 13, This book is on the frothy edge of communication and branding theory. Two approaches can be defined to reach your markets beyond the traditional marketing concepts.
About the Author Jan Rijkenberg has been working in the worlds of marketing and advertising since Withoutabox Submit to Film Festivals.
Concepting: Het Managen Van Concept-Merken In Het Communicatiegeorienteerde Tijdperk
Rijkenberg’s theory of ‘Concepting’ is a cutting-edge approach, which reveals a deep understanding of today’s cynical consumer who can no longer be defined by traditional marketing methods. Concepting offers a totally new approach to brands, their development and communication.
Apr 18, Pashmina rated it really liked it. This concepting philosophy opens up a lot of rusty doors and could be the cure for consumer numbness. Sanne rated it it was ok Aug 13, Milad Toliati rated it it was amazing Nov 10, Preview — Concepting by Jan Rijkenberg.
Bea Triz jd marked it as to-read Nov 23, Songul marked it as to-read Apr 22, Zoca marked it as to-read Feb 06, Filana marked it as to-read Apr 02, A little grandiose in its presentation, but as is voncepting, since the author is describing a concpeting paradigm shift, breaking down communication into its more abstract forms.
A must for all those involved in brand research and innovation, brand and product development, and advertising and marketing communications.
The way they express themselves may be different, but they do have something in common in the way they were created. Vinny Paes marked it as to-read Aug 12, Marleen Schaefer marked it as to-read Jan 05,