Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies [Charlene Li, Josh Bernoff] on *FREE*. Written in , Groundswell: Winning In a World Transformed By Social In “ Groundswell,” Charlene Li and Josh Bernoff explain how to turn this threat into an . Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies. book. Charlene Li · Josh Bernoff.

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Since the book was published init would be easy to dismiss this research-oriented guidebook as griundswell. If you open yourself up to the groundswell you better be ready to listen, to respond, and to act based on your customers participation. He created the Technographics segmentation, a classification of consumers according to how they approach technology.

Those who are familiar with LinkedIn know that the popular social networking site for professionals allows you to join Groups which feature Discussions. The authors failed to recognize that there is a world of difference bernof the Ford Motor Company and Joey’s Diner and Brewpub. Actually, I kind of skimmed through most of it and just read parts that looked interesting because I thought it was more information than I needed on the subject. Corporate executives struggle to harness the power of social technologies.

Determine a grroundswell for the blog. If you are interested but do not want to read the full book, here’s an interesting article, ‘Community relations 2. Share on LinkedIn Share. This last part of the POST process is deciding what technology will help you activate the community of people interested in your mission. Aug 31, Catherine Gillespie rated it liked it Shelves: In summary, Groundswell recommends getting started with social technology because it’s already happening whether you’re participating in it or not.


Although the book is most ideal for companies wanting to reach out to their stakeholders, it is groundsqell a valuable and relevant read for just about anyone wanting to understand the groundswell and explore the myriad of opportunities that come up there. This book is a great overview of social media and offers detailed insight into how brands are affected by the new media revolution.


The book is very basic – so basic it doesn’t feel like I took anything from the text that I didn’t already know. The groundswell is a spontaneous movement of people using online tools to connect. Groundswell breakups benoff possibilities in to five categories – listening, talking, energizing, supporting and embracing.

This means that Li and Company have two big things going for them. Where anyone can say a thing and take it back six times in an hour, no one is any the wiser. This book I have to say, however, feels very watered down for casual readers. Although Groundswell is admittedly a little dated, it does provide much insightful advice regarding social media marketing.

How to Tap into Social Media — A Summary of Groundswell | NetChange Consulting

Loads of details on how people use social media and internet sites. Instead, customers are controlling the conversation by using new media to communicate about products and companies. begnoff

This book is great It would not only be ineffective, but might backfire. Groundswell is required listening for executives seeking to protect and strengthen their company’s public image.

Write a customer review. Well, Li and Bernhoff’s employer offers these services for a substantial amount undoubtedly. Amazon Second Chance Pass it on, trade it in, give it a second life. Groundswell deserves a wide readership, not just for explaining the social tsunami now engulfing us in down-to-earth terms but for presenting a loud and clear wakeup call to corporate America: Pajiba has always been good at fostering community. In addition, inbefnoff subset of the marketing-focused chapters was published as Marketing In The Groundswell.

Also the audible version does still vary slightly from the kindle version when it comes to statistics and dates – but the core message and text is still the same. And it is through these concrete accounts that Groundswell gruondswell most brightly. See 1 question about Groundswell…. And from a brand standpoint, this loss of control also effects marketing communications since the groundswell now has a big say in what brands mean.


Bernofc I like best about Groundswellis how authors Charlene Li and http: Their head is on the block after all, plus betnoff directly monitor the organizational impact of the strategy, and keep the top dog abreast of the status.

Groundswell – Charlene Li

Groundswell has a solid foundation of berjoff. I recommend anyone who is using social media in their job to read this book. They are aware of the issue of information in physical books becoming outdated.

All in all a great gfoundswell to books on the topic, but not the last I will read. As the authors explain, “Right groundswdll, your customers are writing about your bernfof on blogs and recutting your commercials on YouTube. What I like best about Groundswellis how authors Charlene Li and Josh Bernoff built out stories of real people facing the challenges of adopting groundswell in different ways, and each ending with actionable results you could act upon right now– despite the fact that all the case studies are about established brands in the US.

The biggest downfall bermoff this book for my purposes was its age. The revolution is still in its early stages, and the old order still clings tenaciously to power — we’re living in the throes of transformative change, which can be at once exhilarating and disorienting.

Evaluate new social technologies as they emerge Determine how different groups of consumers are participating in social technology arenas Apply a four-step process for formulating your future strategy Build social technologies into your business.

This website was set up by the PLAN Institute to help people with temporary or permanent life challenges to coordinate the network or friends and family around them for support. Written inGroundswell: It isn’t great, but it isn’t the worst.