Managing Retailing: Text and Cases [Piyush Kumar Sinha, Dwarika Prasad Uniyal] on *FREE* shipping on qualifying offers. Managing Retailing. Piyush Kumar Sinha is the author of Managing Retail ( avg rating, 2 ratings, 0 reviews, published ) and Managing Retailing ( avg rating, 0 rat. Managing Retail has 2 ratings and 0 reviews. Beginning with a historical overview of retailing and a discussion on the theories of retail evolution, the.
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It goes on to discuss shoppers and the phenomenon of shopping, retail store Beginning with a historical overview of retailing and a discussion on the theories of retail evolution, the book discusses the opportunities and challenges faced by retailers in India and other developing countries in Asia, as well as the current scenario of the retail industry in other continents.
Understanding Shoppers ; 5. This book is not yet featured on Listopia. Beginning with a historical overview of retailing and a discussion on the theories of retail evolution, the book discusses the opportunities and challenges bby by retailers in India and retailibg developing countries in Asia, as well as the current scenario of the retail industry in other continents.
Looking for beautiful books? Cashback will be credited as Amazon Pay balance within 10 days. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts through numerous maanaging, examples, exhibits, tables, figures, and cases.
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Description Managing Retailing – Text and Cases is all about running the business of retailing – as a retailer or as a marketing manager of liyush company.
Computers in Hotels Partho Pratim Seal. Store Layout and Design ; Check out the top books of the year on our page Best Books of You can change your cookie settings at any time. Public Relations Iqbal Sachdeva. Most helpful customer reviews on Amazon. If you are a seller for this product, would you like to suggest updates through seller support? Technology in Retailing show more. To get the free app, enter mobile phone number.
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Description The third edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. With its comprehensive coverage, approach, and real-life case tetailing, this book would also be useful for professionals in managing day-to-day retail operations.
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Finally, it discusses retail buying, store layout and design, retail marketing, point of purchase communication, pricing strategies and policies, store loyalty, the shop as a social construct, and technology in retailing. The book, with its coverage of real-life case studies such as Woolworth Limited in Australia, Nirantar Agrasar, and Fabmall would also be useful for professionals in managing day-to-day retail operations.
New to This Edition Extensively revised text and up-to-date data New chapter on Online Retailing with an overview of the growing online retail industry Real-life cases on Bigbasket. Just a moment while we sign you in to your Goodreads account.